Partnership Opportunities - Margaritaville USA Pickleball National Championships

2021 USA Pickleball National Championship Facts

Male/ Female: ~54%/45%
2021 Nationals Player Registration: 2,342 players
145+total hours of live content/streaming and over 2m total impressions
16 total partners and exhibitors
21,233 total attendees
Players participated from 48 states/ 3 provinces
3,944 total matches played

2021 SFIA’s Pickleball Participation Report

Of the 4.8 million Total participants, 3.5 million were “Casual” players who play 1-7 times a year
4 million were “Core” players who play 8 or more times a year
While the number of Core participants did not grow from 2020 to 2021, Casual players grew by 22%
60% of total participants are men and 40% are women; with a slightly faster rate of growth among women
The average age for all players continues to drop, to 38.1 years old in 2021, a decrease of 2.9 years from 2020
The average age of Core players is 47.9 and Casual players 34.3 years old
52% of Core players are 55 or older while 79% of Casual players are 54 or younger
Growth of total participants from 2020 to 2021 was the fastest among players under 24 years of age (21%)
Annual growth among players 55 and older was a more modest 10%
The 4.8 million Total pickleball participants represent 1.6% of the US population of 305M people ages 6+: demonstrating the tremendous potential for further growth of the sport

Contact a Partnership Specialist

We are committed to partnering with brands who share our passion, our values and our commitment to quality and the sport of Pickleball. Each of our partnerships is customized to meet the objectives of the partner, taking advantage of the tournament assets that are most beneficial to your brand.