Established in Germany in 1952, JOOLA has dominated the professional table tennis scene in the United States for over 15 years.
In 2019, Sport Squad, Inc., the US-based distributor and licensee of JOOLA for the North American and Brazilian market., announced its acquisition of JOOLA Tischtennis GmbH. Established in 2006 and based in Rockville, MD, Sport Squad, Inc. was founded by Richard Lee out of a love for table tennis. Sport Squad eventually expanded to include 4 different brands dedicated to offering interactive and immersive games and gaming equipment. It is the parent company to JOOLA, iPong, Sport Squad, and Hit Mit. In 2022, JOOLA launched JOOLA Pickleball and immediately took the sport by storm as the sponsor of pickleball world #1 Ben Johns and a partner of USP Pickleball.